It’s a new year and you want to get your business, brand, or school off to a great start. I get it. So why not try live video? Don’t be afraid, it won’t bite! And not only will it work you might have fun too.
The best and most innovative way to connect with your customers and fans is through live video. I am living proof of that. When I started doing live shows on Facebook, I really engaged with our iOgrapher users and it felt good. I listened to praise for our products, great stories, struggles, feature requests, gripes, and anything in between. They were able to put a face to our brand and have access to me. It is a great two way street. (Shout out to Michael Stelzner of SocialMediaExaminer.com for calling it that and stopping us from saying streaming video!)
Having tried pretty much every place that did live video, I have really focused on 3 places now: Facebook Live, Instagram, and Periscope/Periscope360. I get so much engagement from all these platforms it’s insane. I am always humbled people take time to listen to me show them a new product we sell, tell a story, or just answer questions.
As for what gear you need to get going, you really just need your mobile device and the apps. That being said to take things to the next level in audio, and video stability, I recommend our iOgrapher products. Our gear enables you to place your phone in our case, add lenses, lights, microphones, and mount on a tripod.
Super amazing Facebook Live Master Mari Smith uses our products. In fact we created a special iOgrapher bundle based on the products she uses. Here is the link. It has everything you need to get going now on your iphone.
Now lets discuss the places you need to be.
There is nothing like the granddaddy of them all. Facebook makes it super simple to go live to your page or groups. One click on the live button and you are well….live! People can comment and you can answer. You can switch between the front and rear camera too.
When I go live I like to post that I am going live at such and such a time. That will help fans/followers plan on your show and get engagement up. Let them know what you are going to be discussing right away or they will fade out fast.
During the holidays I did a “5 Days of Christmas Show” where I would let them know we were going to play a game and they could win cool prizes. I let them know up front all the rules etc. Then I would go into some news about my company, show upcoming products, and even share links or short videos. When we go to the contest the audience was super happy and everything went great. The first day we had 45 people live with 300+ comments. Since then the video has almost 1000 views. We get a lot of traffic from our live videos even after we were live!
If you are not on instagram get on it. There are 500 million users on instagram and over 50% use it daily. Our iOgrapher instagram has over 20,000 followers. Whenever I post photos of our products in action, short videos, pretty much anything entertaining, we get eyeballs to our site. The audience there is highly engaging, they share using apps like Repost. And recently instagram added a live feature.
Instagram live is a different animal than Facebook or Periscope. The live video you do is temporary. Once you are done it’s gone. So you may think then what is the use of this? I thought that too until I tried it once. I found our followers to be highly engaging, asking questions and commenting on everything i said. I loved it. It was well worth it and i am planning a live video strategy as I write this for 2017.
More on that in another post.
At SXSW a few years ago, two super cool players came into the fray, Periscope and Meerkat. Two apps that enabled you to go live where ever you were. It was awesome. Keep in mind this was before Facebook Live and instagram live. This was a whole new ball game and I dove into it headfirst.
I’ll admit I thought Meerkat was the way to go but they stopped innovating and eventually died out (RIP Meerkat). Luckily, I was using Periscope as well and really connected with my “scopers”. This company, bought by Twitter, was going to have legs I thought and its shown time and again with new features.
Periscope recently launched Periscope 360. Its live video using 360 degree cameras and it’s amazing, engaging, and entertaining. Personally I am on a mission to add 360 to our iOgrapher product line. Its cutting edge and as a former filmmaker I can see amazing applications.
So what does it mean for you? Imagine a walkthough of your facility for customers to see how XYZ makes its widgets? While you speak and tell me about the process I can scroll around and see what’s going on all around you. So much better than just one POV in my opinion.
Currently the 360 program is in beta and you have to apply here. I was lucky to be approved and will be testing it a lot at CES and other places I go. It’s a new world.
Take the time to embrace live video. Your fans, customers, and followers will love you for it. They have a chance to engage with you. This will reap massive rewards for both sides. Ok now go and do it!
For any questions or tips leave a comment and I’ll get back asap.